SunFresh Produce have launched a fully branded organic category across fruit, salad and vegetables in select Asda stores.
Launched in select Asda stores is an industry-first with a fully branded organic category across fruit, salad and vegetables by SunFresh Produce.
Customers have been looking for a retailer to showcase higher sustainability and ethical standards, independently verified. This is possible across produce as SunFresh Produce are B Corp and Soil Association certified.
Feedback has been overwhelming in support of the new minimal packaging and simple design, significantly reduced plastic across the range, and the ethical standards prominently displaying the Soil Association and B Corp certifications.