How do you create a full range of top-quality, totally organic linen? The textile industry is a huge contributor to pollution and landfill; only a very small amount of linen produced in the world is organic, and of that only a very small percentage will work for the interior industry. Added to that, there are only a limited number of mills and finishers in Europe who are GOTS certified to this global standard. Finding GOTS certified partners from field-to-fabric required determination, as well as investment in time and money.
de Le Cuona and these mills are determined to raise awareness and increase accessibility of this organic linen making sure that the price points of this fabrics are no more than 8% higher than an equivalent product in the de Le Cuona natural fibre portfolio.
Pure puts sustainability and wellbeing at the top the interior agenda. As with all its collections, de Le Cuona is committed to sustainable ways of thinking, enabling consumers and clients to make informed choices. The company has also developed processes designed to cut down textile waste, promote a circular company and has a carbon neutral shipping promise.
Linen has natural anti-bacterial and hypoallergenic qualities which make it perfect for use in living spaces and it can be applied across the whole interior - from sheers and curtains to heavy curtains and hardwearing upholstery. It is particularly relevant for bedrooms, living spaces and areas of relaxation where we spend more time surrounded by textiles.