So how did AUSHA get started? Nishanth Ramanathan and Mahadevan Krishnan became friends in India. they both grew up in the suburbs of Southern India, where eating locally-produced organic food was a way of life. When they moved to the UK for work reasons, the awareness for organic was on the rise more than ever alongside healthy eating awareness.
For a few years the two friends were procuring organic spices like turmeric, black Pepper and superfoods like moringa and ashwagandha for personal use and slowly the word started to spread among their friends, who were impressed with the various health benefits of the superfoods.
Nishanth and Mahadevan decided to test the waters and start selling the products and what began as a distraction from their day jobs, grew into a fully-fledged company, procuring and supplying innovative superfoods, spices, teas and so, AUSHA was established.
AUSHA have rapidly grown their products starting with only 6 products in 2017, and now selling more than 20 products, expanding their brand as time goes on, with more innovative, lesser known products soon to be launched.
AUSHA's products main focus are the health benefits, for example the spices like Turmeric and Black Pepper are widely know, there are numerous hidden gems like Moringa, Ashwagandha, Papaya Fruit,Papaya Leaf powders, Senna leaf tea which possess a wealth of nutritional benefits and AUSHA is delighted we can provide those to the UK consumer who appreciate the benefit of organic superfoods.
What does the future look like for AUSHA?
We spoke with AUSHA to find out what the future holds, and why their main focus is to produce organic products.
Continuing to be Organic
- AUSHA continue to be organic certified, Mahadevan responded that ”Organic produce contains low levels of pesticides and chemicals and can contain higher levels of micronutrients compared to non-organic. Also organic plantations support wildlife species and create a healthy ecosystem. The Benefits of organic food are obvious and AUSHA wants to be a responsible brand selling quality, healthy products to its customers.”
Plans to expand AUSHA
- ”We have plans to expand our range of products with new innovative products as we have done over the last 3 years. We have been growing over 100% every year so far and have an ambition to sell our products via major Health food stores in the UK in the coming years.” said Mahadevan
Find out more about AUSHA and their products by visiting their website here.